Reprinted with permission from Social Compact.
The Chase Manhattan Corporation is a leader in the provision of financial solutions to individuals and small businesses, large corporations and government entities. Chase has relationships with more than 30 million consumers in the United States and with over 5,000 major corporations and institutions in 180 countries.
Doing well while doing good has helped make Chase one of the fastest- growing financial institutions in the world. Chase believes that its success as a financial institution is intricately interwoven with the health and vitality of the communities it serves.
Corporate Commitment to Neighborhoods
Within Chase, the commitment to serving the banking needs of lower-income households and communities is well recognized and supported at all levels and across all units of the corporation. This corporate-wide commitment, coupled with the vast reservoir of diverse talent and expertise, allows Chase to respond in innovative and effective ways to this market.
Through its Community Development Group, Chase delivers innovative financial solutions to help stabilize and strengthen diverse communities by providing unique programs, products and services and by forging strong local partnerships. Chase's business success in lower-income markets and underserved markets is defined by hard numbers and leadership performance. Chase is:
- New York state's number one bank lender for financing affordable housing and economic development projects
- The number one bank lender to small businesses located in low- and moderate- income areas of New York state
- The spearheader of innovative philanthropic programs, including the pathbreaking Chase Faith- Based Community Development Initiative
- The first bank to develop a loan program specifically for minority owners of mid-sized supermarkets
The Right Allies
Core to Chase's success in lower-income and underserved markets is its partnerships with local nonprofit organizations. This is evidenced in Harlem, where their partnerships have led Chase to invest over $100 million in community development loans and investments over the past two years. A key and longstanding partner is the Abyssinian Development Corporation (ADC), an exceptional not-for- profit community development organization dedicated to the revitalization of Harlem. The special partnership between Chase and ADC has a broad and durable history with both partners sharing a commitment to strengthening the Harlem community. Recognizing that the barriers to revitalizing poor communities are often multifaceted, ADC drives a comprehensive strategy that integrates housing development, human services, education, economic development and civic engagement. Some of ADC's achievements include:
- 1,750 families served annually through housing, education, human services and civic engagement programs
- A Head Start program for 100 low-income children
- Construction of 540 units of housing for low- and moderate- income residents
- A summer youth employment program and summer camp collaboration for 200 young people
- A Harlem loan fund that makes loans of up to $25,000 for small businesses in Harlem
A Market Ripe for Growth
Until recently, this community, with a population the size of Seattle, had no full- service shopping center. The poor quality of the products being sold, lack of selection, high prices and limited hours forced more than half of Harlem's residents to shop outside their community. Conservative estimates indicated that with an annual market demand of $180 million, only $79 million in purchases were being made locally.
In response, Chase and ADC have worked together for the past seven years to bring a full-service supermarket to Harlem. Their efforts have culminated in a 63,000 square-foot shopping complex, anchored by a Pathmark Supermarket. This complex is the first new commercial real estate development in Harlem in two decades and includes a Chase branch as well as other retail tenants. The strength of the relationship that Chase and ADC built over time was essential to making this vision a reality.
The key to the success of this project was effective teamwork. Each partner brought to the table different skills. ADC was able to deal with community tensions, provide access to public dollars, and negotiate for local employment. Chase brought the skills and experience to finance complex projects - lending the funding for the $15 million loan - and provided predevelopment and low cost dollars and financial discipline. Pathmark reinforced its commitment to inner-city locations and monitored the construction process.
The goals of the Pathmark project have clearly been met. Harlem residents are now able to shop within their neighborhood for quality products and services. In addition, 200 construction jobs and another 210 permanent jobs - all held by local residents - were created. ADC has a new revenue stream and its staff has acquired new skills. New businesses and institutions, seeing these profitable inner-city ventures, are being drawn into Harlem and other inner cities.
And the Chase - Abyssinian partnership brings added substance to the Chase trademark: The Right Relationship is Everything.
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